I left a sales page the other day because it had no clear flow.
Not because I wasn’t interested in the product.
Not because the words on the page weren’t good.
I left because it was chaotic, and I couldn’t tell what to read in order to get the information I needed to decide whether I wanted the offer.
That person lost a 4-figure sale that day. That sale was me, lol.
Listen, I’m not trying to be harsh or bash this entrepreneur who I’ll obviously protect and keep anonymous. (Honestly, I would have loved to help them.)
The fact of the matter is that our brains control how we process information, sales pages included.
You could be the best copywriter in the world and lose a sale because of a common sales page strategy mistake. You could also be a great sales page strategist and lose a sale because of bad copy.
In today’s episode, I cover these common sales page mistakes and how to avoid them.
Tune in to listen 🎧
✨Links mentioned in today's episode:
01. Join the Launch Copy 101 Waitlist
02. Building a StoryBrand by Donald Miller
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